ALL THAT MONEY YOU SPEND ON ADVERTISING:
does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspaper? Billboards? Networkers know the answer, and it may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.

Misner, a motivational speaker and expert on business networking, acknowledges in his title that there is nothing secret about word-of-mouth ("W-O-M") marketing and advertising. W-O-M, in fact, is often credited for the popularity of movies, restaurants, etc. Misner, though, suggests ways to take advantage of the tremendous potential of W-O-M.

Masters of Networking know that givers gain, that creating, maintaining, and serving a wide network leads to great business and personal rewards. Generating leads and referrals, building healthy relationships, and delivering value over the long term are at the heart of networking and are critical for anyone.

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