It's In The Cards
 ALL THAT MONEY YOU SPEND ON ADVERTISING:
does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspaper? Billboards? Networkers know the answer, and it may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.
When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable -- so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.
Dr. Ivan R. Misner, author of the New York Times bestseller Masters of Networking, and two of his BNI colleagues, Candace Bailly and Dan Georgevich, see and collect thousands of business cards each year in their networking activities. They have learned from business owners that an attractive, well-designed business card can be a very effective marketing tool.
When they began examining the business cards in their files, it soon became obvious why this was true. Many of them are, by almost any standard, works of art. The three networkers decided to select the best of the best and write a book about them so businesspeople and fellow networkers around the world could see what a great card looks like and why it works.
This book is the result. Dr. Misner, Ms. Bailly, and Mr. Georgevich present, in full and glorious color, examples of the art of business cards that will entertain you, inspire you, and show you how to realize the full potential of this small, but mighty, business tool.
Hardcover/200 pages of full-color graphics.
Release date July 2003
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