Blogs are all the rage. But why would a business need an online journal?

Today's blogging software goes beyond just personal journals. They are complex and feature-rich content management systems that can easily create a site that is fresh, topical and continually interesting.

No more calling the webmaster to update the site. With a few clicks, you can manage what goes on your site.

OK, so you're interested in managing your own site, but beyond that, what is the benefit?

There is strong evidence that Google is "blog aware." In other words, Google likes blogs (or more generally, they like changing content on niche subjects). A blog gives every business owner the ability to routinely create and publish content and over time, improve the Google page rank... and page rank translates into more visitors, more sales or leads.