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Magla
Gloves
We wanted to take a fairly mundane product, on
a site that doesn't actually sell anything, and give the user something
to come back for...a series of helpful hints for work, home, and
garden. Click on any of the samples below.
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SwimSlim
We needed a way to invite women to buy, of all things, bathing suits
online. We chose a "we're all girls here together" kind
of voice. The suits are selling, the client's thrilled.
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Myron
Online
This company was developing a whole new way to customize business
gifts online. We had to give them the language and tone that would
make a very complex process fun, or at least painless.
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AccuCredit
This site, for a financial services company, was a stretch, since
when I began, I thought 'turnarounds' were dance steps and 'restructuring'
had something to do with home decorating. The goal here was clarity,
succinctness—nothing cute.
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The
Baby Boomers Homepage
This wasn't for a client; more a labor of love. We go against all
conventional web wisdom here and write for readers. Okay—and
maybe for ourselves.
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The
Catalogue of Contemporary Design
Way back before the Internet, there were books. This was one of
a series of popular shelter books published in the 1980's. As a
staff writer, Jan Reisen was responsible for chapter intros and
product descriptions. She learned a lot too.
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The Fourth Old House Catalogue
Jan says, "I attained editor status on this one, for the same
publisher. I was responsible for writing major chapter intros and
many product descriptions; overseeing the work of four other writers;
researching sources, and compiling photos and artwork. And all this
without a computer."
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